Dominant logic, culture and ideology

This article applies ideas drawn from the work of Archer and Wuthnow to strategic and organizational change in the UK brewing industry from 1950 to 1990. Changes to the management of public houses formed part of the ideology of a group of ‘modernizers’ linked to broader discourses. However, these changes brought in their trail logical entailments that were seized upon by other actors to foster the growth of managerial trade unionism. From Archer are drawn ideas about contradictions between ideas at the level of what she terms the ‘cultural system’ and their relationship to conflict at the sociocultural level. From Wuthnow is taken a focus on processes of the production of culture. These ideas can contribute to broader institutionalist approaches by, in particular, helping to deepen the ‘cultural turn’ and by providing an alternative to the focus on institutional entrepreneurship.