Gastronomy as a National Identity Element: The Peruvian Case
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Published:2019
Oswaldo Morales, Carlos Cordova, 2019. "Gastronomy as a National Identity Element: The Peruvian Case", Diversity within Diversity Management: Country-based Perspectives
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Abstract
The aim is to describe the cultural richness of Peruvian racial diversity. The articulating and unifying role of Peruvian gastronomy is highlighted in building a national identity, which acts as a platform for social cohesion.
Qualitative analysis is used in order to understand the drivers that enabled a cultural revolution through gastronomy.
Under a vast cultural diversity, gastronomy arises to articulate and unify it into a common sense of national identity and social inclusion. Although Peruvian gastronomic boom started as an initiative of a group of entrepreneurs, it actually has had an impact at society level.
Ethnographic studies among different social classes and racial groups are needed in order to elucidate the perceptions that they have regarding their social inclusion. At a quantitative level, econometric studies could be conducted to reflect the impact of gastronomy on poverty reduction or on inequality reduction, especially in urban-marginal or rural areas.
Gastronomy is also a business strategy model on the basis of the creation of a cluster as a viable alternative for developing countries.
Peruvians no matter their racial heritage or social class are proud of their cousin and of being Peruvians, creating a sense of national union and social inclusion.
The contribution is to highlight the importance of gastronomy as one of the main articulators in the construction of national identity under a racially diverse population. Society, public policy officers, and businesses may benefit from this.
