Advances in International Management
Product and Market Development for Subsistence Marketplaces
Emerald Group Publishing Limited
Volume
20
ISBN electronic:
978-1-84950-477-5
ISBN print:
978-0-76231-396-9
Series ISSN:
1571-5027
Publication date:
2007
Book Chapter
Impact of Entrepreneurship Development through Corporate Interventions: An Assessment of the Case of HLL's Project Shakti
M.J. Xavier
J. Raja
S. Usha Nandhini
© Emerald Group Publishing Limited
2007
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Published:2007
Citation
M.J. Xavier, J. Raja, S. Usha Nandhini, 2007. "Impact of Entrepreneurship Development through Corporate Interventions: An Assessment of the Case of HLL's Project Shakti", Product and Market Development for Subsistence Marketplaces, José Antonio Rosa, Madhubalan Viswanathan
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© Emerald Group Publishing Limited
2007
This paper assesses the impact of a pioneering and unique initiative by Hindustan Lever Ltd, the Indian subsidiary of Unilever Ltd through its Project Shakti program. The study used qualitative interviews of women microentrepreneurs participating in this program about personal and occupational issues. Our analysis suggested several themes such as entrepreneurial development, economic empowerment, and social empowerment.
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