Chapter 11: Sustainable Entrepreneurship in North Macedonia: Challenges and Perspectives

Entrepreneurship is a mechanism that generates economic benefits. However, due to the emergence of the concept of sustainable development as an urgent issue that is affecting the globe, it is emphasized that entrepreneurship should generate sustainable wealth rather than just wealth. Therefore, the sustainable entrepreneurship (SE) notion has received rising interest lately. Nowadays, many business organizations in the Balkan region are moving toward sustainable solutions and there is a need to share knowledge on the best practices of SE. This chapter provides a detailed description of sustainable entrepreneurship drivers and outcomes with a focus on the challenges and perspectives of sustainable entrepreneurship in North Macedonia (NM). The case of Ecolog discussed in the chapter is an excellent example of its leadership in sustainable entrepreneurship and its positive impact on the community and wider. Lessons from challenges and best practices of sustainable ventures in NM are provided together with suggestions for these practices to be adopted in other countries associated with the actions required for implementation.