Purpose

This paper proposes to rethink the concepts of relevance and usefulness and their relation to the theory–practice gap in management research.

Methodology/approach

On the basis of the cognitive-linguistic relevance theory or inferential pragmatics, supplemented by insights from information science, we define relevance as a general conceptual category, while reserving usefulness for the instrumental application in a particular case.

Findings

There is no reason to hold onto the difference between theoretical and practical relevance, nor to distinguish between instrumental and conceptual relevance.

Originality/value

This novel approach will help to clarify the confusion in the field and contribute to a better understanding of the added value of management research.

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