Intersection of Roles Between States and Multinationals in Emerging Markets

The aim of this chapter is to describe and discuss the growing intersection of roles and functions between states and multinationals in the field of diplomacy and how diplomatic skills are needed to support transnational companies in their search for markets in emerging countries. Transnational enterprises face multi-stakeholder engagements in the BRICS and increasingly employ techniques and strategies similar to the repertoire of tools used by diplomats and foreign affairs departments. Given the rapidly changing international business environment, we can observe the emergence of private commercial diplomacy. This chapter provides a detailed analysis of these new developments and seeks to explore the negotiations between multinational corporations and states, between multinationals and other stakeholders (local authorities, traditional leaders, NGOs etc.) and between multinationals. This analysis will focus on multinationals in emerging countries (Brazil, Russia, India, China).