Institutional Holdings and Corporate Social Responsibility in the Hospitality Industry

Corporate social responsibility (CSR) creates long-term shareholder value through managing risks from economic, environmental, and social developments. Among institutional owners, pension funds have a long-term investment horizon and can influence a firm's strategy. They promote CSR activities in the long run. Mutual funds and investment banks tend to have more of a short-term investment horizon. They are not strong supporters of CSR activities. Our results support the previous time horizon hypotheses. Although pension funds prefer CSR firms in the hotel and casino industry, mutual funds and brokerage firms had no interest in CSR firms. Pension fund and mutual fund ownership is negatively related to CSR firms in the restaurant industry. Brokerage firms are indifferent to CSR firms.