Chapter 6: Network Analysis in Tourism and Hospitality: A Comprehensive Review

The application of network theory and social network analysis (SNA) to tourism and hospitality is recent. Nonetheless, several authors have been applying the method contributing to regional planning, local-level tourism networks, tourism policy and governance, innovation, entrepreneurship, knowledge transfer, and learning. This chapter aims to characterize the use of SNA in tourism and hospitality research. Specifically, it intends to: (i) present the framework of SNA in a methodological perspective; (ii) perform a bibliometric analysis of SNA use in tourism and hospitality research; (iii) systematize the dimensions and metrics that researchers can use to apply SNA, namely the relevance for tourism; and (iv) present a case study analyzing tourism innovation networks. This chapter brings important contributions to tourism and hospitality research and practice, by focusing on the theoretical framework and practical application of SNA, providing relevant conceptual and practical knowledge that will empower researchers to use this method in tourism and hospitality studies.