Successful Adaptation Strategies of Multinational Enterprises in Central and Eastern Europe

The paper explores strategies of adaptation to the environment as employed by multinational corporations in Central and Eastern Europe. Organizations are treated as adaptive systems that have to match the complexity of their environments. The justification of the research lies in the complex nature of the market institutions emerging from transition that emphasizes the need for new managerial frameworks. Adaptive approaches such as vertical integration and/or value-chain development, leveraging autonomy and integration, local knowledge acquisition, and embedding in the social and political environment are explored in their relationship to success in the region.