Introduction: The Challenges of Corporate Entrepreneurship in the Disruptive Age
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Published:2018
Donald F. Kuratko, Sherry Hoskinson, 2018. "Introduction: The Challenges of Corporate Entrepreneurship in the Disruptive Age", The Challenges of Corporate Entrepreneurship in the Disruptive Age, Donald F. Kuratko, Sherry Hoskinson
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Corporate entrepreneurship (CE) is a term used to describe entrepreneurial behavior inside the established mid-sized and large organizations (Stopford & Baden-Fuller, 1994). Other popular or related terms include organizational entrepreneurship, intrapreneurship, corporate venturing, and strategic entrepreneurship (Kuratko & Audretsch, 2013; Morris, Kuratko, & Covin, 2011; Pinchot, 1985).
Firms that are more entrepreneurial and innovative are better positioned not only to adjust to a dynamic, threatening, and complex external environment, but also to create a change in that environment. Moreover, today’s environment is characterized as one that is filled with constant disruptive innovations that are happening at an ever-increasing rate. Firms seeking to adopt CE as a strategy define themselves as “agents of change,” creating new customer segments, establishing new markets, and rewriting the rules of the competitive landscape (Morris et al., 2011).
