Observation: A Neglected Data Collection Method in Higher Education Research

Observation is a neglected data collection method in higher education research. Yet observation holds out the promise of seeing what people actually do, rather than what they say they do (in interviews or surveys) or write down that they do (in documents). It may also be pursued quantitatively and/or qualitatively, using a highly structured data collection instrument or in an open-ended and flexible fashion, carried out live or using recorded material. This chapter explores the limited existing literature on the use of observation in higher education research, speculates on the reasons for its lack of use, and argues for its greater usage in the future.