Folknography: Inquiry-Based Learning and Qualitative Research

The authors introduce an innovative and practical approach for conducting, directing, and teaching qualitative research through inquiry-based learning at the undergraduate level. Folknography is a qualitative research methodology that allows the undergraduate to successfully learn the academic concepts and guidelines required for participating in field investigations. This methodology relies heavily on the investigative techniques associated with ethnography, phenomenology, and sociology. Data collection techniques are specifically designed to reveal thick descriptions that represent the subjective attitudes, perspectives, and interpretations of the folk selected for investigation. The main objective of study is to gather qualitative data that allows for the emergence of a collective voice assumed to be representative of the targeted population. This chapter identifies three separate research projects in which undergraduate students immersed themselves in a specific setting; and, from that perspective, made important discoveries that expanded their knowledge of socio-cultural phenomena. Folknography is presented in this chapter as parallel actions; first, as a method of teaching undergraduates research; and, second as a system of data collection specific to qualitative investigations.