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Partnerships and collaborative projects between universities and colleges in higher education have the potential to increase diversity in education and can prepare students for international experiences in the workplace. With this in mind and through the Erasmus plus program, this chapter sets out to discuss the collaborative project between Institute of Technology Carlow, Ireland and Satakunta University of Applied Sciences, Finland, with international business students. The academic objective of the project was for the students to research and compare the marketing of a similar product in both countries. Underpinning this was the objective of providing the students with experience on working online in international teams, and thus preparing them for their career in international business while further engaging them with the module content.

Many challenges were identified during and after the project was complete. There were communication issues and cultural differences identified throughout. From the lecturers viewpoint, there was a need for clear, concise, hands on instruction from start to finish.

These challenges, however, were outweighed by the many benefits to the project. This project offered the students and lecturers with the opportunity to network, learn, gain experience, liaise and collaborate with new cultures. It presented them with a chance to develop their knowledge on international business, culture and communication.

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