Chapter 1: Introduction

This chapter introduces the book’s purpose: to explore the niche technology space of Web3 and use it as a lens to reflect on the internet’s future. I’ll discuss the internet’s current state and key issues and then move into a definitional tour of Web3 and its underlying technology. The book’s core argument is presented: Web3 provides tangible social proof of what people want for the internet’s future. I’ll examine current challenges such as privacy concerns, unclear data ownership, and lack of transparency in online systems, which create power imbalances between technology controllers and users. The book argues for striving towards a more equitable and transparent digital future. This chapter serves as a starting point, offering insight into my decade-long research. It aims to familiarise readers with the case study approach and Web3 terminology used throughout the book. A chapter-by-chapter roadmap is provided to guide readers through the exploration of Web3 and its implications. Additionally, this chapter introduces my writing style and voice, preparing readers for the deeper analysis to come. While grounded in sociological knowledge, the chapter aims to make Web3 accessible and spark readers’ curiosity, encouraging them to pursue their own inquiries into this emerging field.