Chapter 11: Catch-22: The Case of Basooh Coin Laundry Group

Paul and Sandra are the founders of Basooh Coin Laundry Sdn Bhd. It is an authorised distributor from Gem laundry system world No.1 in commercial laundry manufactured and laundry equipment (a famous coin self-service laundry) in Malaysia. The case study is about John Sooh and Tasha, the founders of Basooh Coin Laundry Sdn Bhd. John established his coin laundry business after several failed businesses. The idea of a coin laundry business was from his wife, Tasha, who thought about the idea on the day their second son was born. This case highlights the dilemma John faced in the hopes to expand his business. His ultimate goal is to head into the digitalisation world where the main focus is to cultivate innovation in their business to improve their customer service. However, John has trouble getting suitable investors on board to date.