Chapter 5: Innovative Creative Industry Practices in the Context of Social Entrepreneurship: A Case Study of the Oksid Association

Terms and concepts of creative industry and social entrepreneurship are still relatively unknown and unfamiliar to Croatia's general public. Despite being the fastest growing branches of the EU economy, there is a large space and potential for their development at the national and local level. In this chapter, we will try to connect these two different but complementary areas, primarily on theoretical and analytical levels, and then we will give a concrete example of Oksid, the Šibenik (Croatia)-based association for promoting culture and art. After many years of informal and formal volunteer engagement in the local community, in 2021, the Oksid association transformed its business and became a social entrepreneur, with an emphasis on generating cultural and artistic content and experiences. A case analysis was chosen as a research strategy, primarily due to its analytical possibilities of placing a particular research object in certain contexts. Subsequently, an ethnographic research approach was chosen, which relies on the participant observation method to report on the real situation in everyday life, the situation in the field and the (sub)culture of a particular group.