The Complexity and Opportunities of CSR
-
Published:2025
Wim J.L. Elving, 2025. "The Complexity and Opportunities of CSR", Responsibility in Strategic Communication: Truth or Trap?, Denisa Hejlová, Petra Koudelková, Hana Moravcová, Stefania Romenti, Chiara Valentini
Download citation file:
Abstract
In this chapter, I will present not only an outline of current developments of corporate social responsibility (CSR), environmental, social, and governance (ESG), and the Sustainable Development Goals (SDGs) related to the new EU Corporate Sustainability Reporting Directive (European Union, 2024) and the consequences these have for organizations but also the opportunities and risks they provide in relation to the spread of disinformation. I will also discuss the recent court cases against companies and governments regarding greenwashing and discuss opportunities for organizations to position themselves as innovative and attractive for future and current employees with a focus on sustainability in the war for talent.
