Chapter 15: Corporate Social Responsibility: A Strategic Move to Achieve Sustainability for Better Organizational Performance in the Tourism Sector

Purpose: This chapter will look closely at CSR in its first section. The necessity of striking a balance between company aims and CSR goals will be covered next. The significance of CSR in the travel and tourism industry will also be discussed. Lastly, a thorough discussion of how CSR may be used as a tactical move to guarantee sustainability and market competitiveness will round off the chapter.

Methodology/study design/approach: This chapter benefits from the wide range of secondary data sources that are cited as well as the inclusion of important industry reports and assessments.

Findings: Incorporating CSR into the tourism industry is not just a moral duty but also a critical strategic move toward attaining sustainability and maximizing corporate effectiveness. In light of the ever-changing global landscape that is marked by social inequality, environmental concerns, and issues related to cultural preservation, the future course that tourism-related businesses will follow is increasingly being determined by CSR.

Originality/value: The paradigm presented in this chapter offers a fresh and systematic perspective on CSR as a strategic instrument for attaining sustainability in the travel and tourist industry.