Chapter 1: Acceptance of Artificial Intelligence in a Jordanian Firm: An Overview

Artificial Intelligence (AI) is an automatic tool of investment, created to help investors in their investment undertakings, but those who use only the old investment methods in their investment activities may find AI challenging to use. In fact, a user will likely adopt a new technology if they feel that utilizing the technology is secure and that the technology assures that their data are protected. AI service provider company needs to be committed in assuring user that the service is trustable and that the investment process is risk-free, to increase use potential among users/investors. Factors will contribute to positive attitude and AI adoption among users will investigate in this study, using the Technology Acceptance Model (TAM) and two additional constructs namely subjective norms and trust.