Book cover for Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
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Advances in Business Marketing and Purchasing
Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
Author and Other Information
Emerald Group Publishing Limited
Volume
21
DOI:
https://doi.org/10.1108/S1069-0964201421
ISBN electronic:
978-1-78441-079-7
ISBN print:
978-1-78441-080-3
Series ISSN:
1069-0964
Publication date:
2014
Book Chapter

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Author and Other Information
© 2014 Emerald Group Publishing Limited
2014
Emerald Group Publishing Limited
Doi:
https://doi.org/10.1108/S1069-096420140000021015
  • Published:
    2014
© 2014 Emerald Group Publishing Limited
2014
Emerald Group Publishing Limited
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