Book cover for Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
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Advances in Business Marketing and Purchasing
Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
Author and Other Information
Emerald Group Publishing Limited
Volume
21
DOI:
https://doi.org/10.1108/S1069-0964201421
ISBN electronic:
978-1-78441-079-7
ISBN print:
978-1-78441-080-3
Series ISSN:
1069-0964
Publication date:
2014
Book Chapter

List of Contributors

Author and Other Information
© 2014 Emerald Group Publishing Limited
2014
Emerald Group Publishing Limited
Doi:
https://doi.org/10.1108/S1069-096420140000021014
  • Published:
    2014
Subject Marketing strategy/methods
© 2014 Emerald Group Publishing Limited
2014
Emerald Group Publishing Limited
Ronny BehrensMarketing Department, Freie Universität Berlin, Berlin, Germany
David BibbyMarketing Department, Auckland University of Technology, Auckland, New Zealand
Sara DenizeSchool of Business, University of Western Sydney, Sydney, Australia
Nick EllisDurham University Business School, Durham, UK
Minoo FarhangmehrSchool of Economics and Management, Minho University, Braga, Portugal
Iñaki García-ArrizabalagaDeusto Business School, University of Deusto, San Sebastián, Spain
Juho-Petteri HuhtalaAalto University School of Business, Helsinki, Finland
Michael KleinaltenkampMarketing Department, Freie Universität Berlin, Berlin, Germany
Wen-Hsiang LaiCollege of Business, Feng Chia University, Taichung, Taiwan
Rubén LlopEADA Business School, Barcelona, Spain
Roger MarshallMarketing Department, Auckland University of Technology, Auckland, New Zealand
Pekka MattilaAalto University School of Business, Helsinki, Finland
Thomas MejtoftDepartment of Applied Physics and Electronics, Umeå University, Umeå, Sweden
WoonBong NaCollege of Business Administration, KyungHee University, Seoul, South Korea
Doina OlaruUWA Business School, Perth, Australia
Hugh M. PattinsonSchool of Business, University of Western Sydney, Sydney, Australia
Poh Tze PengExporters.sg, Singapore
Sharon PurchaseUWA Business School, Perth, Australia
Stefanie RehMarketing Department, Freie Universität Berlin, Berlin, Germany
Michel RodSprott School of Business, Carleton University, Ottawa, Canada
Maria SarmentoSchool of Economics and Management, Minho University, Braga, Portugal
Antti SihvonenAalto University School of Business, Helsinki, Finland
Cláudia SimõesOpen University Business School, Open University, Milton Keynes, UK
Suresh C. SoodAdvanced Analytics Institute, University of Technology, Sydney, Australia
Henrikki TikkanenAalto University School of Business, Helsinki, Finland; Stockholm University School of Business, Stockholm, Sweden
Catharina von KoskullDepartment of Marketing, CERS – Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland
Arch G. WoodsideDepartment of Marketing, Carroll School of Management, Boston College, MA, USA
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