Chapter 4 Female entrepreneurship in the context of high technology business incubation: Strategic approaches to managing challenges and celebrating success

Purpose – An investigation of how women construct their entrepreneurial identities as owners of high growth technology ventures within the context of business incubation.

Methodology/approach – A qualitative case study approach is adopted to enable the development of an in-depth and nuanced picture of high technology business incubation.

Findings – The women oscillated between trying to emulate the behaviour of their male colleagues within the incubator as the prevailing ‘entrepreneurial identity’ was embedded in masculinity; thus, to achieve credibility and legitimacy, the women attempted to deny associations with femininity by undertaking a metaphorical sex change. Once, however, the firms became successful, they again felt comfortable displaying elements of their femininity as the tensions surrounding entrepreneurial and feminine characterizations could be negated by demonstrations of business competence.

Research limitations/implications – The documented limitations of case study research are noted. There are a number of implications surrounding the utility and accessibility of incubation for female entrepreneurs and the underlying assumption that these are spaces specifically for male entrepreneurs.

Practical implications – It is essential to critically evaluate current policy initiatives and managerial strategies informing current incubation practices.

Social implications – Gender disadvantage is reproduced within business incubators.

Originality/value of chapter – There are few explorations of the accessibility of business incubators to encourage and support female entrepreneurship.