Harnessing the Potential of Ecotourism for Sustainability

The tourism has become more responsible in terms of tourists choosing environmentally friendly alternatives and resorting to green options in food, travel, and purchase. In view of this, “ecotourism” appears as a sustainable means of promoting tourism in the less explored areas which are endowed with esthetic beauty of nature. Ecotourism is based on the pillars of biodiversity, wildlife, natural wealth, rivers, and authentic cuisine. The proposed chapter is an attempt to explore the ecotourism potential of the Southern Rajasthan in India which has a rich heritage of natural wealth and cultural diversity.