Chapter 5: Predictive Performance of Indian Insurance Industry Using Artificial Neural Network (ANN) and Support Vector Machine (SVM): A Comparative Study

Introduction: The insurance industry is one of the lucrative sectors of the economy. However, it is volatile because of the large chunk of data generated by the transactions taking place daily. However, every bit of it is responsible for creating market trends for stock investors to predict the returns. The specialised data mining techniques act as a solution for decision-making, reducing uncertainty in decision-making.

Purpose: There are limited studies that have examined the efficiency and effectiveness of data mining techniques across the companies in the insurance industry to date. To enable the companies to take exact benefit of data mining techniques in insurance, the present study will focus on investigating the efficiency of artificial neural network (ANN) and support vector machine SVM across insurance companies of CNX 500.

Method: For predictive models, various technical indicators were considered independent variables, and change in return, i.e. increase and decrease, was deemed a dependent variable. The indicators were transformed from daily raw data of insurance company’s stock values spanning four years. We formed 90 data sets of varied periods for building the model – specifically six months, one year, two years, and four years for selected six insurance companies.

Findings: The study’s findings revealed that ANN performed best for the ICICIPRULI data model in terms of hit ratio. Whereas the performance of SVM was observed to be the best for the ICICIGI data model. In the case of pairwise comparison among the six selected Indian insurance companies from CNX 500, the extracted data evaluated and concluded that there were eight significantly different pairs based on hit ratio in the case of ANN models and nine significantly different pairs based on hit ratio for SVM models.