Editorial Advisory Board

Rick P. Bagozzi

University of Michigan, USA

Russell Belk

York University, Canada

Ruth Bolton

Arizona State University, USA

George Day

University of Pennsylvania, USA

Michael Houston

University of Minnesota, USA

Shelby Hunt

Texas Tech University, USA

Dawn Iacobucci

Vanderbilt University, USA

Arun K. Jain

State University of New York at Buffalo, USA

Barbara Kahn

University of Pennsylvania, USA

Wagner Kamakura

Rice University, USA

Donald Lehmann

Columbia University, USA

Robert F. Lusch

University of Arizona, USA

Debbie MacInnis

University of Southern California, USA

Kent B. Monroe

University of Illinois, USA

Nelson Ndubisi

Griffith University, Australia

A. Parasuraman

University of Miami, USA

William Perreault

University of North Carolina, USA

Robert A. Peterson

University of Texas, USA

Nigel Piercy

University of Warwick, USA

Jagmohan S. Raju

University of Pennsylvania, USA

Vithala Rao

Cornell University, USA

Brian Ratchford

University of Texas, USA

Jagdish N. Sheth

Emory University, USA

Itamar Simonson

Stanford University, USA

David Stewart

Loyola Marymount University, USA

Rajan Varadarajan

Texas A&M University, USA

Stephen L. Vargo

University of Hawaii, USA

Michel Wedel

University of Maryland, USA