Chapter 4: Dubai Association Centre – The Silent Non-profit Contributor to the Economy of Dubai

The establishment of the Dubai Association Centre (DAC) back in 2014 was an important development in the association world in Dubai and the Middle East. The organization was established at a critical time when the area was switching to a knowledge-based economy. Throughout the years, DAC has experienced lots of success within its operations. It has increased membership, improved the ease of doing business for global associations and opened up Dubai and the Middle East to the rest of the world. Its success can be attributed to its efficient management, inter-unit integration with other organizations, intellectual capital development, service orientation, and social marketing efficiency. These success drivers have enabled it to sustain its growth as well as that of associations within it.