Chapter 10: Stanley Black & Decker, Middle East – An Exemplar of Corporate Agility

The pace at which an organization is able to respond to changes that occur both within and external to the organization has always been a key driver for the success of the organization. In today’s ever-changing environment and volatile economy, it is crucial for organizations to be flexible and agile in order to survive and succeed. This case study traces the journey of Stanley Black & Decker, a global tools, storage, and appliances organization, on its success journey in the Middle East region. This organization has been able to enjoy continuous financial success and win a series of accolades over the years due to the following major strategic drivers: change management, agility, effective channel management, strong customer engagement, brand leveraging, and innovation as a corporate culture. An analysis of existing research indicates a good alignment with change management, agility, brand leveraging, and innovation while a slight deviation is noted in effective channel management and customer engagement.