Chapter 5: Corporate Social Responsibility as a Competitiveness Factor in Hotels in Latin America

According to the World Tourism Organization (UNWTO, 2022), between the months of January and March of the year 2022, international tourism had a year-on-year increase of 182%, and destinations around the world received approx 117 million arrivals, compared to 41 million in the first quarter of 2021. This indicates a gradual recovery of tourism. In the European continent during the first quarter of 2022, there were four times more international arrivals (+280%) compared to the same period in 2021, caused by strong intra-regional demand. In the Americas, arrivals doubled significantly (+117%) in the same 3 months. Despite all of the above, arrivals in Europe and the Americas continued to be 43% and 46% lower than in the year 2019.