Chapter 11: From Profit to Passion: What Business Students Learned from Circus Artists

This chapter examines the infusion of liberal arts studies into traditional business education.

The object of study will be the collaboration between representatives of the University of Dance and Circus and the Master-level students of the Stockholm School of Economics. Evidence of the effect of this collaboration will be drawn from interviews, observations, and reflections gathered from the business students.

This study and its related counterparts show that liberal arts studies incorporated into business programs enhance creativity, professional judgment, social contribution, and personal fulfillment in students. The addition of multiple framing was found to be particularly healthy to the students’ educational development.

The involvement of creative processes in business education leads to a more fulfilling and beneficial program for students.