About the Contributors

Ana Adi, PhD (www.anaadi.net), is a Professor of Public Relations/Corporate Communications and Head of Department of Corporate Communications at Quadriga University of Applied Sciences in Berlin. She teaches, researches and provides consultancy on matters related to digital media strategy, digital storytelling and social media policy engaging with various groups from corporations to activists.

Imran Ali, PhD, is an Assistant Professor at the Department of Management Sciences, COMSATS Institute of Information Technology Lahore Campus, Pakistan. His research interests include corporate social responsibility, corporate reputation, business ethics and investor behaviour.

Marta Bicho is a PhD student of management at ISCTE-Lisbon University Institute, Lisbon, Portugal. She conducts research on legitimacy, corporate social responsibility and category identity with emphasis on marketing strategies.