The emergence of the Maori ruling elite of neotribal capitalism in New Zealand is located in the politicisation of culture that is a world-wide localised response to fundamental changes in global capitalism. A range of broke rage mechanisms enacted through culturalist discourse have enabled the elite to broker a neotraditional ideology into state institutions. This paper examines the brokers, the brokerage mechanisms, and the ideology of revived traditional leadership which have established this group as a capitalist aristocracy.

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