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Advances in International Marketing
International Marketing
Edited by
Shaoming Zou
Shaoming Zou
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Huifen Fu
Huifen Fu
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Author and Other Information
Emerald Group Publishing Limited
Volume
21
DOI:
https://doi.org/10.1108/S1474-7979(2011)21
ISBN electronic:
978-0-85724-448-2
ISBN print:
978-0-85724-447-5
Series ISSN:
1474-7979
Publication date:
2011
Book Chapter
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