Chapter 20: Silence as a Moment of Luxury: Insights from Contemporary Travellers Visiting Churches
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Published:2019
Hannele Kauppinen-Räisänen, Helene Cristini, Marie-Nathalie Jauffret, 2019. "Silence as a Moment of Luxury: Insights from Contemporary Travellers Visiting Churches", Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding, Michael Volgger, Dieter Pfister
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Abstract
This chapter focusses on travellers’ pursuit of silence. This quest may be a counteraction to the current invasion of noise in everyday life. Silence has become something rare, unique and exclusive – which conveys luxury in its pristine and simplest form. The study focussed on silence in the setting of a church, which is a place typically intrinsically attached to silence. A qualitative semi-structured study was designed to explore how churches’ atmospheres contribute to the experience of silence, as well as what such moments of silence mean to the contemporary traveller. Silence in a church is very much defined by the place itself. For the traveller, silence is (1) a code of conduct, (2) an inner state, (3) a break, (4) an empowering experience and (5) a precious moment. The findings of this study can be used to promote moments of silence for weary travellers in the need of quiet.
