Methodological Issues in Management Research: Advances, Challenges, and the Way Ahead
Edited by
Rabi N. Subudhi;
Rabi N. Subudhi
KIIT University Bhubaneswar, India
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Sumita Mishra
Sumita Mishra
KIIT University Bhubaneswar, India
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Emerald Publishing Limited
ISBN electronic:
978-1-78973-973-2
ISBN print:
978-1-78973-974-9
Publication date:
2019
Book Chapter
Chapter 7: Focus Group Discussions
By
Vijayalakshmi C. Balasubramaniam
Vijayalakshmi C. Balasubramaniam
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Vijayalakshmi C. Balasubramaniam
Copyright © 2020 Emerald Publishing Limited
2020
Emerald Publishing Limited
Licensed reuse rights only
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Published:2019
Citation
Vijayalakshmi C. Balasubramaniam, 2019. "Focus Group Discussions", Methodological Issues in Management Research: Advances, Challenges, and the Way Ahead, Rabi N. Subudhi, Sumita Mishra
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Copyright © 2020 Emerald Publishing Limited
2020
Emerald Publishing Limited
Licensed reuse rights only
Abstract
In this paper on focus group discussion (FGD), the author reviews the origins of FGD during World War II to its current usages, epistemological positions underpinning FGDs that shape its design and implementation including composition and group size, competencies required for facilitators, recruitment of participants, recording and transcribing FGDs, technology-supported virtual group designs, and ethical considerations of data collection in a social setting.
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