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Encouraging innovation in small and medium enterprises (SMEs) is one of the government's main policy initiatives at the local, regional, and national levels in the United Arab Emirates (UAE). This study's primary purpose is to explore the innovation characteristics, challenges, and factors influencing innovation in the Emirati female-owned nascent, start-up, and established SMEs. A semi-structured interview method was used to explore ten Emirati female entrepreneurs' experiences on innovation and adoption intent, and the data were analyzed using NVIVO software. The analysis reveals that respondents believed in a strong vision, education, and risk-taking attitude as an innovative entrepreneur's essential characteristics. Furthermore, new technology adoption, networking, implementation of new or improved products, processes, marketing, and organizational innovation are considered essential to help entrepreneurs commercialize their innovative business idea. This study's findings will help policymakers and business women's councils identify the specific inhibitors and facilitators linked to innovation. The results will help develop various effective policies to promote innovation among Emirati women-owned SMEs.

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