Prelims
-
Published:2018
2018. "Prelims", Behavioral Strategy in Perspective
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Half Title Page
BEHAVIORAL STRATEGY IN PERSPECTIVE
Series Page
ADVANCES IN STRATEGIC MANAGEMENT
Series Editor: Gino Cattani
Recent Volumes:
| Volume 27: | Globalization of Strategy Research Edited by: Joel A.C. Baum and Joseph Lampel |
| Volume 28: | Project-Based Organizing and Strategic Management Edited by: Gino Cattani, Simone Ferriani, Lars Frederiksen and Florian Taube |
| Volume 29: | History and Strategy Edited by: Steven J. Kahl, Brian S. Silverman and Michael A. Cusumano |
| Volume 30: | Collaboration and Competition in Business Ecosystems Edited by: Ron Adner, Joanne E. Oxley and Brian S. Silverman |
| Volume 31: | Finance and Strategy Edited by: Belén Villalonga |
| Volume 32: | Cognition and Strategy Edited by: Giovanni Gavetti and William Ocasio |
| Volume 33: | Business Models and Modelling Edited by: Charles Baden-Fuller and Vincent Mangematin |
| Volume 34: | Strategy Beyond Markets Edited by: John M. De Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Richard G. Vanden Bergh |
| Volume 35: | Resource Redeployment and Corporate Strategy Edited by: Timothy B. Folta, Constance E. Helfat and Samina Karim |
| Volume 36: | Geography, Location, and Strategy Edited by: Juan Alcácer, Bruce Kogut, Catherine Thomas, Bernard Yin Yeung |
| Volume 37: | Entrepreneurship, Innovation, and Platforms Edited by: Jeffrey Furman, Annabelle Gawer, Brian S. Silverman and Scott Stern |
| Volume 38: | Sustainability, Stakeholder Governance & Corporate Social Responsibility Edited by: Sinziana Dorobantu, Ruth V. Aguilera, Jiao Luo and Frances J. Milliken |
| Volume 27: | Globalization of Strategy Research Edited by: Joel A.C. Baum and Joseph Lampel |
| Volume 28: | Project-Based Organizing and Strategic Management Edited by: Gino Cattani, Simone Ferriani, Lars Frederiksen and Florian Taube |
| Volume 29: | History and Strategy Edited by: Steven J. Kahl, Brian S. Silverman and Michael A. Cusumano |
| Volume 30: | Collaboration and Competition in Business Ecosystems Edited by: Ron Adner, Joanne E. Oxley and Brian S. Silverman |
| Volume 31: | Finance and Strategy Edited by: Belén Villalonga |
| Volume 32: | Cognition and Strategy Edited by: Giovanni Gavetti and William Ocasio |
| Volume 33: | Business Models and Modelling Edited by: Charles Baden-Fuller and Vincent Mangematin |
| Volume 34: | Strategy Beyond Markets Edited by: John M. De Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Richard G. Vanden Bergh |
| Volume 35: | Resource Redeployment and Corporate Strategy Edited by: Timothy B. Folta, Constance E. Helfat and Samina Karim |
| Volume 36: | Geography, Location, and Strategy Edited by: Juan Alcácer, Bruce Kogut, Catherine Thomas, Bernard Yin Yeung |
| Volume 37: | Entrepreneurship, Innovation, and Platforms Edited by: Jeffrey Furman, Annabelle Gawer, Brian S. Silverman and Scott Stern |
| Volume 38: | Sustainability, Stakeholder Governance & Corporate Social Responsibility Edited by: Sinziana Dorobantu, Ruth V. Aguilera, Jiao Luo and Frances J. Milliken |
Title Page
ADVANCES IN STRATEGIC MANAGEMENT VOLUME 39
BEHAVIORAL STRATEGY IN PERSPECTIVE
EDITED BY
MIE AUGIER
Naval Postgraduate School, USA
CHRISTINA FANG
Leonard N. Stern School of Business, New York University, USA
VIOLINA P. RINDOVA
Marshall School of Business, University of Southern California, USA

United Kingdom – North America – Japan – India – Malaysia – China
Copyright Page
Emerald Publishing Limited
Howard House, Wagon Lane, Bingley BD16 1WA, UK
First edition 2018
Copyright © 2018 Emerald Publishing Limited
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British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN: 978-1-78756-348-3 (Print)
ISBN: 978-1-78756-347-6 (Online)
ISBN: 978-1-78756-349-0 (Epub)
ISSN: 0742-3322 (Series)


List of Contributors
| Mie Augier | Naval Postgraduate School, USA |
| Richard A. Bettis | University of North Carolina Chapel Hill - Kenan-Flagler Business School, USA |
| Philip Bromiley | University of California, Irvine, USA |
| Craig Crossland | University of Notre Dame, USA |
| Nicholas Dew | Naval Postgraduate School, USA |
| Christina Fang | New York University, USA and CKGSB, China |
| Elad Green | Google, Switzerland |
| Henrich R. Greve | INSEAD, Singapore |
| Donald C. Hambrick | Pennsylvania State University - Smeal College of Business, USA |
| Songcui Hu | University of Arizona, USA |
| Sheen S. Levine | University of Texas at Dallas, USA |
| Daniel A. Levinthal | Wharton School, University of Pennsylvania, USA |
| Chengwei Liu | University of Warwick, UK |
| James G. March | Stanford University, USA |
| Luis L. Martins | University of Texas at Austin, USA |
| Thomas C. Powell | Said Business School, University of Oxford, UK |
| Phanish Puranam | INSEAD, Singapore |
| Devaki Rau | Northern Illinois University, USA |
| Charlotte Reypens | University of Warwick & University of Texas Dallas, USA |
| Violina P. Rindova | Marshall School of Business, University of Southern California, USA |
| Zur Shapira | New York University, USA |
| William Starbuck | Lindquist College at University of Oregon and NYU, USA |
| Haridimos Tsoukas | University of Cyprus and University of Warwick, Cyprus |
| James D. Westphal | Stephen M. Ross School of Business, University of Michigan, USA |
| Sidney G. Winter | Wharton School, University of Pennsylvania, USA |
| Edward J. Zajac | Northwestern University - Kellogg School of Management, USA |
| Naval Postgraduate School, USA | |
| University of North Carolina Chapel Hill - Kenan-Flagler Business School, USA | |
| University of California, Irvine, USA | |
| University of Notre Dame, USA | |
| Naval Postgraduate School, USA | |
| New York University, USA and CKGSB, China | |
| Google, Switzerland | |
| INSEAD, Singapore | |
| Pennsylvania State University - Smeal College of Business, USA | |
| University of Arizona, USA | |
| University of Texas at Dallas, USA | |
| Wharton School, University of Pennsylvania, USA | |
| University of Warwick, UK | |
| Stanford University, USA | |
| University of Texas at Austin, USA | |
| Said Business School, University of Oxford, UK | |
| INSEAD, Singapore | |
| Northern Illinois University, USA | |
| University of Warwick & University of Texas Dallas, USA | |
| Marshall School of Business, University of Southern California, USA | |
| New York University, USA | |
| Lindquist College at University of Oregon and NYU, USA | |
| University of Cyprus and University of Warwick, Cyprus | |
| Stephen M. Ross School of Business, University of Michigan, USA | |
| Wharton School, University of Pennsylvania, USA | |
| Northwestern University - Kellogg School of Management, USA |
