BEHAVIORAL STRATEGY IN PERSPECTIVE

ADVANCES IN STRATEGIC MANAGEMENT

Series Editor: Gino Cattani

Recent Volumes:

Volume 27:Globalization of Strategy Research Edited by: Joel A.C. Baum and Joseph Lampel
Volume 28:Project-Based Organizing and Strategic Management Edited by: Gino Cattani, Simone Ferriani, Lars Frederiksen and Florian Taube
Volume 29:History and Strategy Edited by: Steven J. Kahl, Brian S. Silverman and Michael A. Cusumano
Volume 30:Collaboration and Competition in Business Ecosystems Edited by: Ron Adner, Joanne E. Oxley and Brian S. Silverman
Volume 31:Finance and Strategy Edited by: Belén Villalonga
Volume 32:Cognition and Strategy Edited by: Giovanni Gavetti and William Ocasio
Volume 33:Business Models and Modelling Edited by: Charles Baden-Fuller and Vincent Mangematin
Volume 34:Strategy Beyond Markets Edited by: John M. De Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Richard G. Vanden Bergh
Volume 35:Resource Redeployment and Corporate Strategy Edited by: Timothy B. Folta, Constance E. Helfat and Samina Karim
Volume 36:Geography, Location, and Strategy Edited by: Juan Alcácer, Bruce Kogut, Catherine Thomas, Bernard Yin Yeung
Volume 37:Entrepreneurship, Innovation, and Platforms Edited by: Jeffrey Furman, Annabelle Gawer, Brian S. Silverman and Scott Stern
Volume 38:Sustainability, Stakeholder Governance & Corporate Social Responsibility Edited by: Sinziana Dorobantu, Ruth V. Aguilera, Jiao Luo and Frances J. Milliken

ADVANCES IN STRATEGIC MANAGEMENT VOLUME 39

BEHAVIORAL STRATEGY IN PERSPECTIVE

EDITED BY

MIE AUGIER

Naval Postgraduate School, USA

CHRISTINA FANG

Leonard N. Stern School of Business, New York University, USA

VIOLINA P. RINDOVA

Marshall School of Business, University of Southern California, USA

United Kingdom – North America – Japan – India – Malaysia – China

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2018

Copyright © 2018 Emerald Publishing Limited

Reprints and permissions service

No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters’ suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78756-348-3 (Print)

ISBN: 978-1-78756-347-6 (Online)

ISBN: 978-1-78756-349-0 (Epub)

ISSN: 0742-3322 (Series)

Mie AugierNaval Postgraduate School, USA
Richard A. BettisUniversity of North Carolina Chapel Hill - Kenan-Flagler Business School, USA
Philip BromileyUniversity of California, Irvine, USA
Craig CrosslandUniversity of Notre Dame, USA
Nicholas DewNaval Postgraduate School, USA
Christina FangNew York University, USA and CKGSB, China
Elad GreenGoogle, Switzerland
Henrich R. GreveINSEAD, Singapore
Donald C. HambrickPennsylvania State University - Smeal College of Business, USA
Songcui HuUniversity of Arizona, USA
Sheen S. LevineUniversity of Texas at Dallas, USA
Daniel A. LevinthalWharton School, University of Pennsylvania, USA
Chengwei LiuUniversity of Warwick, UK
James G. MarchStanford University, USA
Luis L. MartinsUniversity of Texas at Austin, USA
Thomas C. PowellSaid Business School, University of Oxford, UK
Phanish PuranamINSEAD, Singapore
Devaki RauNorthern Illinois University, USA
Charlotte ReypensUniversity of Warwick & University of Texas Dallas, USA
Violina P. RindovaMarshall School of Business, University of Southern California, USA
Zur ShapiraNew York University, USA
William StarbuckLindquist College at University of Oregon and NYU, USA
Haridimos TsoukasUniversity of Cyprus and University of Warwick, Cyprus
James D. WestphalStephen M. Ross School of Business, University of Michigan, USA
Sidney G. WinterWharton School, University of Pennsylvania, USA
Edward J. ZajacNorthwestern University - Kellogg School of Management, USA