Bridging Tourism Theory and Practice

Series Editors:

Jafar Jafari

Department of Hospitality and Tourism, University of Wisconsin-Stout, Menomonie, WI 54751, USA.

Tel +1 (715) 232 2339; Email <jafari@uwstout.edu>

Liping A. Cai

Purdue Tourism and Hospitality Research Center, Purdue University, West Lafayette, Indiana 47907, USA.

Tel +1 (765) 494 8384; Email <liping@purdue.edu>

Recognizing the increasing gap between what is researched in academic community and what is practiced in industry, this series aims to bring together academic and industry leaders in their respective fields to discuss, exchange, and debate issues critical to the advancement of tourism. The book series intends to not only create a platform for academics and practitioners to share theories and practices with each other, but more importantly, to serve as a collaborative venue for meaningful synthesis.