Ownership and Location in the Small Domestic Appliances Industry: The De’Longhi Case

Ownership and location decisions are at the core of the development of multinational enterprises (MNEs) as they deeply impact the creation and appropriation of value in global value chains. Such decisions have been treated by extant literature mostly as oppositions characterized by trade-off alternatives, such as internalization versus externalization and domestic versus offshoring. In this chapter, we discuss the development of a multinational company, that is, De’Longhi, as it has adjusted both ownership and location choices several times over the last 15 years. The case shows that in growing firms, such as De’Longhi, ownership and location decisions are interrelated among each other and with several factors including: interdependences between value chain activities, corporate strategy, organizational culture and the time horizon of the above choices.