Joining recent calls to focus our attention on how institutional logics work on the ground, I offer a critique of current studies of institutional logics that often offer a macro and reified depictions thereof. I suggest that to fully appreciate how institutions matter, we need to complement these studies with a research program that is based on a constructivist ontology, ethnographic methods of inquiry, and use of theories of action. I exemplify this emerging research agenda, and discuss its broader analytical and empirical implications.

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