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Advances in International Marketing
Measurement and Research Methods in International Marketing
Edited by
Marko Sarstedt
Marko Sarstedt
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Manfred Schwaiger
Manfred Schwaiger
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Charles R. Taylor
Charles R. Taylor
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Author and Other Information
Emerald Group Publishing Limited
Volume
22
DOI:
https://doi.org/10.1108/S1474-7979(2011)22
ISBN electronic:
978-1-78052-095-7
ISBN print:
978-1-78052-094-0
Series ISSN:
1474-7979
Publication date:
2011
Book Chapter
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