Organisations Behaving Badly – The Role of Communication in Understanding CSI and CSR

Purpose – Despite a long-standing interest in the responsibility of organisations, transgressions do occur. This raises questions about how these occur when there is so much focus on the legitimacy of organisations in being responsible. In this chapter, we draw on metaphors of communication as transmission and meaning making to consider the communicative approaches to CSR.

Methodology/approach – This chapter is a conceptual chapter drawing on literature review and cases to illustrate insights.

Findings – We suggest that while transmission models focus on highlighting responsibility, it is within the meaning making approaches that opportunities for responsibility and irresponsibility emerge as organisations and society negotiate the boundaries of organisational behaviours.

Implications – We suggest implications for how the meaning and criteria of ethical corporate behaviour are constructed.

Originality and value – CSR has not been studied extensively through a communication lens. An extensive literature review of various communication approaches to CSR that forms the foundation of this chapter offers important insights into how responsibility and irresponsibility are constituted through communicative efforts of organisations.