The hallmark of the “European Approach to Entrepreneurship,” if there is such a thing, has been its diversity. European entrepreneurship research has been like Europe itself, a panoply of diverse ways of thinking, expressed in theories, methods, or research questions. Only when comparing European research to North American do observers find a semblance of commonality. For example, it appears that European researchers as a whole tend to use more fieldwork and qualitative analysis approaches than do their North American counterparts (e.g., Aldrich, 2000). However, this perhaps reflects a stronger academia-based and quantitative dominant research paradigm among North American researchers than among the diverse research traditions currently active in Europe.

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