In 2007, the development of Ireland's first eco-village began in the small town of Cloughjordan, which is in a scenic rural area of the midlands region in Ireland. Approximately 1.5hours from the capital city of Dublin, it is accessible by train from a number of urban centres. In the past the town had suffered from both population decline and population ageing. Some of its key services, such as the bank, post office and a school, were either under threat or had already closed. However, the town and its hinterland are rich in both natural and social amenities. Before embarking on the empirical analysis of the Village, which is based on interviews with a range of stakeholders and local residents as well as site visits and documentary research, it is useful to reflect on the concept of sustainable housing.

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