We analysed the unequal treatment of target groups and the role of technology in Dutch smart mobility policy, by looking into the connected bike projects of Maastricht and Brabant. In doing so we combined insights from the Social Construction of Policy Design frameworks and Science and Technology Studies. We identified four target groups, receiving a differential treatment in policy. Difference in treatment is driven by the variety of incentives used to encourage behaviour change. We conclude that car users are the winners, while students benefit the least from these projects. In this preferential treatment, technology plays a crucial role. This raises pertinent questions about social equity and the contribution to sustainability of smart mobility technologies in the mobility system.

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