Chapter 13: Silent Heroes of Strategy: Neglected Role of Blue and Gray Collar Workers

The role and contributions of blue and gray collar employees in strategy making in practice are generally ignored, and left out of scientific inquiry. However, the authors argue that they are “hidden actors” in the strategy making process, and “silent heroes” of the strategy. Their participative role is generally seen limited to operational phases of strategy. Nevertheless, recent literatures have fruitful implications on blue and gray collars workers’ contributions in formulation phase. Upper echelon (Hambrick, 1987; Hambrick & Mason, 1984) and strategy as practice (SAP) literatures (Jarzabkowski & Spee, 2009; Whittington, 2006) are suggested to be closely scrutinized since the former has incorporated the middle- and low-level teams of management in the explanation (Carpenter, Geletkancz, & Sanders, 2004), and the latter takes “practice” as a prominent research perspective, and thus enable us to approach strategy phenomena from a wider context of practitioners, practices, and praxis (Jarzabkowski, Balogun, & Seidl, 2007; Jarzabkowski & Wilson, 2002). Overall, this chapter suggests that future studies could question the hidden assumptions behind strategy approaches to trace the assumed image and role of blue and gray collars in strategy making, and go further to integrate their deserved role in strategy process, content, context, and cognition.