Cognitive Aids in Strategy

New Horizons in Managerial and Organizational Cognition

Cognitive Aids in Strategy

EDITED BY

KRISTIAN J. SUND

Roskilde University, Denmark

ROBERT J. GALAVAN

National University of Ireland Maynooth, Ireland

AND

ROBIN GUSTAFSSON

Aalto University, Finland

United Kingdom – North America – Japan – India – Malaysia – China

Emerald Publishing Limited

Emerald Publishing, Floor 5, Northspring, 21-23 Wellington Street, Leeds LS1 4DL

First edition 2023

Editorial matter and selection © 2023 Kristian J. Sund, Robert J. Galavan and Robin Gustafsson.

Published under exclusive licence.

Individual chapters © 2023 Emerald Publishing Limited.

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-83797-317-0 (Print)

ISBN: 978-1-83797-316-3 (Online)

ISBN: 978-1-83797-318-7 (Epub)

ISSN: 2397-5210 (Series)

About the contributorsvii
What are Cognitive Aids in Strategy? 
Robin Gustafsson, Kristian J. Sund and Robert J. Galavan1
Opening Up Alternatives for Managers Stuck with Complexity 
Robert P. Wright11
Testing the Tool and not the Theory 
Nicolay Worren33
Extending Upper Echelons Theory: How Evaluators Influence Signal Interpretation and Evaluation 
Cole E. Short and Timothy D. Hubbard47
Scenarios as Cognitive Aids: The Necessary Role of Emotional Labor in the Cognition Management of Clients 
Matthew J. Spaniol and Nicholas J. Rowland65
Music as a Metaphorical Aid for Strategic Development 
Arthur F. Turner87
A Neuroscience Approach to Entrepreneur Pitch Outcomes 
Sohvi Heaton99
Strategy Work with Artifacts: Neurocognitive Advantages of Visual Sense-building 
Robin Gustafsson111
The Relevance of Social Dynamics and Dispositions on Non-Traditional Aids to the Strategic Process 
Davide Secchi135
Index159

Robert J. Galavan is a Full Professor and holds the Chair in Strategic Management at the National University of Ireland Maynooth. He was the Founding Head of the School of Business at NUI Maynooth and formerly Dean of the Faculty of Social Science. He is a Council Member of the Irish Academy of Management and Chairs the Strategy Significant Interest Group. He holds an award-winning PhD on Strategic Leadership from Cranfield University, a Master’s degree in Adult Education and Sustainable Development, and degrees in Strategy and Management.

Robin Gustafsson is Associate Professor of Strategic Management at the Department of Industrial Engineering and Management at Aalto University. His research focuses on strategy, organization, and policy in industry and market disruptions. His recent research explores digitalization and platform economy, specifically how industries are disrupted, sources of competitive advantage in the digital age, platform and data business models, open science and innovation, and strategy work with artifacts. He is an expert in the flipped classroom and experience-based learning methods, a facilitator, a skilled user of the Harvard case teaching method, and an expert in the LEGO® Serious Play® facilitation method. He is the Founder of PlayMyStrategy and the Leader of the Visentools project.

Sohvi Heaton is currently a Visiting Assistant Professor at Santa Clara University. Previously, she worked as a Postdoctoral Scholar at the University of California, Berkeley. Her research on strategic management includes work on dynamic capabilities, intellectual capital, open innovation, and university entrepreneurship. Her work has appeared in management journals including Strategic Management Journal, Academy of Management Perspectives, California Management Review, Strategic Organization, and Global Strategy Journal. She is a Co-editor of the Oxford Handbook of Dynamic Capabilities. She was selected as a Strategy Research Foundation’s Research in Organizations Scholar by the Strategic Management Society. She holds a PhD in Management Studies from the University of Oxford, England.

Timothy D. Hubbard is an Assistant Professor of Strategic Management at the Mendoza College of Business at the University of Notre Dame. His research focuses on behavioral strategy and stakeholder responses to executive and firm actions. His work has been published in outlets such as the Academy of Management Journal and the Strategic Management Journal, among others. His ongoing research employs advanced methods such as biometric experiments, virtual reality, and natural language processing. He holds a PhD in Strategic Management from the University of Georgia, an MBA from the Thunderbird School of Global Management, and a Mechanical Engineering degree from the University of Illinois Urbana-Champaign.

Nicholas J. Rowland is a Professor of Sociology at Pennsylvania State University. He is also the Academic Trustee on Penn State’s Board of Trustees. He studies governance, the future, and the conduct of science. He is a recipient of Penn State’s highest teaching honor, the George W. Atherton Award for Excellence in Teaching (2016), Penn State Altoona’s Excellence in Classroom Teaching Award (2013), and Grace D. Long Award for Faculty Excellence (2016). He sees himself as a “teacher-scholar” and shares the view that teaching, research, and service, when carefully coupled, are synergistic endeavors that drive and give purpose to his professorship.

Davide Secchi is an Associate Professor of Organizational Cognition and Director of the Research Center on Computational and Organizational Cognition at the University of Southern Denmark. He studies cognition in organizations using quantitative methods and agent-based computational simulation. Among the 95 academic publications and 126 conference papers, he has recently authored a monograph Computational Organizational Cognition (2021, Emerald) and co-edited the book Organizational Cognition: The Theory of Social Organizing (2022, Routledge) with Rasmus Gahrn-Andersen and Stephen J. Cowley. He is a Editor-in-Chief of the International Journal of Organization Theory & Behavior and Associate Editor of Frontiers in Complex Systems with responsibilities for the ‘Systems Theory’ section.

Cole E. Short is an Assistant Professor of Strategy at the Graziadio Business School at Pepperdine University. His research focuses on stakeholder strategy, strategic leadership, and advances in natural language processing. He has published work in leading journals such as Strategic Management Journal and Journal of Management, among others. This research frequently uses financial and natural language data to examine firm perceptions and how company leaders can strategically manage these perceptions. He received his PhD in Strategy and Entrepreneurship from the University of Georgia, an MA in Economics from Boston University, and a BA in International Studies from Baylor University.

Matthew J. Spaniol is an Assistant Professor of Strategic Foresight in the Department of People and Technology at Roskilde University (Denmark). His research on foresight tools has appeared in outlets such as Long Range Planning, Technological Forecasting and Social Change, Futures, Marine Policy, and the Journal of Cleaner Production. He serves on the editorial board of Futures and Foresight Science and has over a decade’s experience in executive education and in facilitating future-focused workshops for practitioners.

Kristian J. Sund is a Professor of Strategic Management at Roskilde University in Denmark. He is a Co-editor, with Robert Galavan, of the New Horizons in Managerial and Organizational Cognition book series. His research currently focuses on business model innovation, uncertainty, and management education, and has recently appeared in outlets like MIT Sloan Management Review and Studies in Higher Education. He holds a Doctorate in Management and Licentiate (MSc) in Economics from the University of Lausanne, and an MA from the Ecole Polytechnique Fédérale de Lausanne, where he also completed his post-doc.

Arthur F. Turner is a Senior Lecturer at the University of the West of England. He has recently been focusing on leadership development through the lens of executive coaching. His original doctoral research looking at both the practical and theoretical aspects of a manager’s journey into leadership uncovered the positive role played by creative ideas. He has noticed how learning and understanding are emergent through exposure to creative interactions. In those artist interventions, he has been using more musical ideas to create exercises to help speed up the creation of a platform for development. Through singing lessons, he has begun to understand how practice, space, confidence, and mistake-making are a vital part of any strategic development. In three (short) years, he has moved from hesitant novice to composing his own songs and music. This exploration in music has encouraged him to see music as a strong metaphor. He has published two books, four peer-reviewed papers, two podcasts, and a leadership book chapter since 2019.

Nicolay Worren is a Professor in the School of Economics and Business at the Norwegian University of Life Sciences. He received his Master’s degree from McGill University and his Doctorate from Oxford University. He has published several journal articles and a textbook (Routledge, 2018) on organization design. He moved to academia in 2015 after working for 18 years as a management consultant.

Robert P. Wright is an Associate Professor at the Faculty of Business of The Hong Kong Polytechnic University. He has been a university-level educator for the past 30+ years. He is a multi-award-winning teacher and researcher. He sits on the Editorial Review Boards of the Academy of Management Learning & Education and Organizational Research Methods and is the Associate Editor of the Journal of Management Education. He previously served on the Editorial boards of the Academy of Management Review (2011–2017) and Journal of Organizational Behavior (2002–2006). His research on “How useful are the strategic tools we teach in business schools?” was awarded Best Paper of the Year (in 2014) for the Journal of Management Studies, and in 2016 received the Emerald Citations of Excellence Award for high impact research. He is the recipient of a 3-year $HK9.7M teaching and learning UGC Government Grant (2017–2020) devoted to the further development of his pedagogical innovation called FOCUSED. In 2020, he received the Faculty Prize for Outstanding Service. In 2021, he completed a 6-month sabbatical attached to the Yong Loo Lin School of Medicine’s Centre for Medical Education at the National University of Singapore. He is a Fellow of the Australian Institute of Management and Fellow of the Hong Kong Institute of Directors. He is a graduate of executive development programs in IMD in Switzerland and the Harvard Business School.