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The COVID-19 pandemic accelerated the adoption of working from home (WFH), which contributed to widespread loneliness at a global level. Drawing on the theory of social exchange, this chapter examines how WFH, masculinity contest culture (MCC) at work, and co-worker support impact workplace loneliness. A theoretical model is developed, which adds to the scarce literature on workplace loneliness and MCC, while practical recommendations are also provided to enable organisational leaders and human resource practitioners to decrease workplace loneliness.

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