Chapter 4: Evolving Behaviour in the Context of Interest in Environmental Sustainability: Synthesis of a Workshop

The workshop was focused on issues in using surveys to measure behaviour in the context of respondents' growing awareness of and sensitivity to the environmental consequences of their travel choices and habits. An empirical research focus is how peoples' travel behaviour is changing over time, and how such changes interact with awareness and attitudes regarding climate change and other environmental issues. For survey practitioners, a crucial, related focus is how those same factors can introduce possible biases in completing travel surveys. In other words, will growing environmental concern also affect the accuracy with which people tell us about their travel decisions?