Chapter 25: Electronic Instrument Design and User Interfaces for Activity-Based Modeling

In this chapter, we address the question if and how modern technology can be used to design questionnaires, diaries, web sites, and experiments to improve the validity of reliability of active data collection instruments. In particular, it discusses the history of computer-assisted activity diary data, reenactment sessions, stated preference methods, and interactive computer experiments with a special focus on the design of these instruments in terms of respondent support and user interfaces. Empirical evidence and experience suggests that although fascinating instruments may increase respondent motivation and involvement and therefore improve the reliability of the measurements, there is also the danger that respondents' answers are influenced by features of the electronic instrument that are not essential, reducing validity and reliability.