Diversity Management as Window Dressing? A Company Case Study of a Diversity Charta Member in Germany

This chapter focuses on the management of ethnic diversity and investigates Diversity Management practices in an organization which is a member of the Diversity Charta in Germany and even won a prize for its outstanding Diversity Management initiatives. However, this chapter illustrates that in this company Diversity Management can only be understood as window dressing, rather than as a serious attempt to manage diversity and particularly ethnic diversity. The case study data derives from a larger study, which examined the habitus of managing ethnic diversity in Germany. The case study data consists of observations, interviews with key internal stuff as well as employees, a focus group, documentary analysis of company data (policies, annual reports, brochures, as well as employee statistics), information about company history and lastly visual data in the form of pictures.